Ferragamo’s Fiamma Hits $50B Fragrance Market with 80% Biodegradable Formula

Fiamma—Italian for “flame”—embodies the fiery spirit of self-expression and renewal. Designed to celebrate women’s “inner strength and radiant elegance,” the fragrance reflects Davis’ vision of reinterpreting Ferragamo’s heritage through a contemporary lens.

The bottle, a radiant gold vessel with a sculpted cap and red flame logo, pays homage to the brand’s Florentine roots while exuding modern sophistication.

Sensory Symphony with Sustainable Roots Developed in collaboration with master perfumer Clement Gavarry (dsm-firmenich), Fiamma opens with the crisp sweetness of white pear, transitions into a floral heart of creamy gardenia, and settles into a warm base of amber and spices.

Beyond its olfactory appeal, the fragrance prioritizes sustainability: 80% biodegradable ingredients, reducing environmental impact. Refillable 100ml bottle, aligning with luxury’s shift toward circularity…