Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

10 Best Brands Most Similar to Ralph Lauren

10 Best Brands Most Similar to Ralph Lauren

The legacy of Ralph Lauren is built upon a curated “American Dream” aesthetic, blending Ivy League preppy, English country heritage, and rugged Americana. For enthusiasts of this style, finding alternatives requires a focus on brands that possess their own historical…

Fashion
Shein Top 10 Competitor and Alternatives

Shein Top 10 Competitor and Alternatives

This report analyzes the competitive landscape for Shein, the dominant force in the ultra fast fashion industry. Shein’s success is built on a unique, data driven, on demand production model that allows for unparalleled speed, variety, and low pricing. The…

Insights
Odd Muse Top 10 Competitors and Alternatives

Top 10 Competitors and Alternatives to Odd Muse

This RB report analyzes the competitors for Odd Muse, a contemporary fashion brand defined by its “quiet luxury” aesthetic, structured silhouettes, and positioning in the attainable luxury market. The analysis employs a specialized Fashion Brand Ranking Methodology (FRM) to identify…

Insights
Top 10 Most Expensive Luxury Beauty Brands

Top 10 Most Expensive Luxury Beauty Brands

This RB report presents an analysis and ranking of the world’s most expensive luxury beauty brands, determined by the Concentrated Premium Index (CPI). This metric is designed to quantify the average price concentration of a brand’s core offerings, highlighting brands…

Insights
Top 10 Supreme Competitors (2026)

Top 10 Supreme Competitors (2026)

This report provides a comprehensive analysis of the competitive landscape for Supreme, the New York born skateboarding brand that defined modern “drop culture” and streetwear. As of 2026, Supreme remains a dominant force, but it faces a shifting market where…

Insights
Zellers Returns in Edmonton with 3.0 Flagship Store

Zellers Returns in Edmonton with 3.0 Flagship Store

Zellers is back in a big way. The iconic Canadian retailer is celebrating the strong launch of its first new standalone Zellers 3.0 store at Londonderry Mall in Edmonton, and is now actively planning a phased expansion into major markets…

News
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