Contributor Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Richualist Hair Tool Shark Tank Deal Update

Richualist Hair Tool Shark Tank Deal Update

Innovation for textured hair finally took center stage on Shark Tank. The beauty tech industry was abuzz when Dawn Myers, founder of Richualist, took the stage on Shark Tank Season 15 to pitch her groundbreaking hair styling tool, The Mint.…

BeautyHair care
AU Baby Eco-Friendly Blankets Shark Tank Deal Update

AU Baby Eco-Friendly Blankets Shark Tank Deal Update

A mission-driven brand met with sharp negotiation on Season 15 of Shark Tank. Alexandra Ulmer, founder of AU Baby, secured an $80,000 investment for 35% equity from Kevin O’Leary on Shark Tank Season 15, Episode 13. This was a shift…

Strategy
Tabeeze Baby Clothing Shark Tank Deal Update

Tabeeze Baby Clothing Shark Tank Deal Update

A simple struggle led to a big solution for parents everywhere. Tabeeze began with a personal moment of frustration that sparked entrepreneurial inspiration. Carrie Shaltz-Haslup, an architect and interior designer in Los Angeles, watched her brother and sister-in-law struggle to…

Strategy
Pocket Panty Pitches Hard, But Sharks Say No

Pocket Panty Shark Tank Update

Sometimes a Shark Tank “no” is just the start of a bigger yes. The Pocket Panty emerged from a relatable problem faced by many women and became a mission-driven business that addresses dignity and hygiene access. Despite leaving Shark Tank…

Strategy
These Fashion Giants Made Over 150 Billion, Report

These Fashion Giants Made Over 150 Billion, Report

Fashion’s biggest players just revealed how much cash they’re really pulling in. The global apparel retail industry displayed remarkable resilience in fiscal year 2023, with the world’s largest fashion companies continuing to post substantial revenues despite economic uncertainties and supply…

InsightsNews
Top 20 Fashion Ecommerce Brands on the Internet, Report

Top 20 Fashion Ecommerce Brands on the Internet, Report

Fashion shoppers just made their online loyalties crystal clear. The global fashion e-commerce landscape continues to evolve rapidly, with new data from SEMRUSH’s May 2025 report revealing fascinating insights into consumer behavior and platform preferences. According to the comprehensive analysis,…

EcommerceInsights
What Are the 5 R’s of Retail?

What Are the 5 R’s of Retail?

The 5 R’s of retail, introduced by Paul Mazur in 1927, remain foundational principles for successful merchandising and retail management—ensuring that stores deliver exactly what customers want, when and where they want it. These 5 retail principles were established nearly…

EducationGlossary
What Does Abandoned Shopping Cart Mean?

What Does Abandoned Shopping Cart Mean?

An abandoned shopping cart is when a customer adds items to their online cart but leaves the website before completing the purchase—a common challenge for every ecommerce store. In ecommerce, shopping cart abandonment happens when a shopper starts the checkout…

Glossary
ToughCutie’s Shark Tank Deal Update

ToughCutie’s Shark Tank Deal Update

One founder set out to fix a problem the outdoor industry kept ignoring. In 2019, Brittany Coleman founded ToughCutie to challenge the outdoor industry’s “shrink it and pink it” approach to women’s gear. As a former business analyst, Coleman saw…

Strategy
Onewith Swim After Shark Tank Deal Update

Onewith Swim After Shark Tank Deal Update

Onewith made waves on Shark Tank with a pitch that blended innovation, relatability, and bold confidence. When Connecticut entrepreneur Hayley Segar stepped into the Shark Tank on Season 16, she carried with her an idea born from a personal frustration:…

Fashion
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