Contributor Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

GORGIE Energy Drink Hits 863 Target Stores with 5x Growth and 7-Figure Revenue in Year Two

GORGIE Energy Drink Hits 863 Target Stores with 5x Growth

Wellness energy drink brand GORGIE, founded by entrepreneur Michelle Cordeiro Grant, has announced a major retail expansion into 863 Target stores nationwide, solidifying its position as the #1 fastest-growing energy drink in the natural channel. The move follows a meteoric rise since its 2023 launch, with…

Retail
Cécred by Beyoncé Doubles Ulta’s E-Commerce Sales Goals in 1 Day Amid 1400 Store Expansion

Cécred by Beyoncé Doubles Ulta’s E-Commerce Sales Goals in 1 Day

Beyoncé Knowles-Carter’s haircare brand Cécred has officially expanded from direct-to-consumer into nationwide retail, marking the biggest prestige hair launch in Ulta Beauty‘s history. The exclusive partnership, which launched on April 6, 2025, brings the 35-time award-winning brand to over 1,400 Ulta Beauty stores across the United…

BeautyNews
SHEIN’s $70 Prom Gowns with Izzy Darnell Undercut Competitors in 44-Style TikTok-Driven Collection

SHEIN’s $70 Prom Gowns with Izzy Darnell Undercut Competitors

Global fast-fashion giant SHEIN has teamed up with influencer Izzy Darnell to launch the SHEIN x Izzy Darnell Collection, a 44-piece prom line priced from $14 to $70, now available across Trend Stores GLAMRAE, Lovelzi, and SHEIN Belle. The collaboration, announced April…

Retail
Zara Bets Big on San Francisco While Others Retreat

Opinion: Zara Bets Big on San Francisco While Others Retreat

Retailers close, cities evolve, and new opportunities emerge. Against a backdrop of boarded storefronts and “For Lease” signs that have dominated Union Square’s narrative, Zara’s announcement of a new flagship store represents more than just another retail opening. It signals…

Retail
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