GORGIE Energy Drink Hits 863 Target Stores with 5x Growth

From iPhone Idea to Target Shelves: A Female-First Success Story GORGIE, created by Lively founder Michelle Cordeiro Grant, began as a concept to redefine energy drinks with a focus on wellness, community, and female empowerment.

The brand’s 150mg green tea caffeine-infused sparkling beverages—free from aspartame, erythritol, and sucralose—quickly gained traction, driving 20% category growth in the natural channel by 2024. “GORGIE was an idea on my iPhone just two years ago,” said Grant.

“To partner with Target, a retailer that aligns with our mission to make wellness fun, is a pinch-me moment.” Product Innovation and Certifications GORGIE’s drinks stand out in the crowded energy market with: 5 calories per 12 oz can and 0g sugar Added B vitamins, biotin, and L-theanine for sustained energy Certifications: Non-GMO Project Verified, NSF Contents Certified, Gluten-Free, Vegan, Kosher A “green” rating on Yuka, the viral health-label scanning app The brand’s playful branding and focus on holistic benefits have resonated with health-conscious consumers, particularly women, who comprise 70% of its community-driven customer base.

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