Wellness energy drink brand GORGIE, founded by entrepreneur Michelle Cordeiro Grant, has announced a major retail expansion into 863 Target stores nationwide, solidifying its position as the #1 fastest-growing energy drink in the natural channel. The move follows a meteoric rise since its 2023 launch, with the brand reporting 5x growth in year two and closing its first year with 7-figure revenue.
From iPhone Idea to Target Shelves: A Female-First Success Story
GORGIE, created by Lively founder Michelle Cordeiro Grant, began as a concept to redefine energy drinks with a focus on wellness, community, and female empowerment. The brand’s 150mg green tea caffeine-infused sparkling beverages—free from aspartame, erythritol, and sucralose—quickly gained traction, driving 20% category growth in the natural channel by 2024.
“GORGIE was an idea on my iPhone just two years ago,” said Grant. “To partner with Target, a retailer that aligns with our mission to make wellness fun,…
is a pinch-me moment.” Product Innovation and Certifications GORGIE’s drinks stand out in the crowded energy market with: 5 calories per 12 oz can and 0g sugar Added B vitamins, biotin, and L-theanine for sustained energy Certifications: Non-GMO Project Verified, NSF Contents Certified, Gluten-Free, Vegan, Kosher A “green” rating on Yuka, the viral health-label scanning app The brand’s playful branding and focus on holistic benefits have resonated with health-conscious consumers, particularly women, who comprise 70% of its community-driven customer base.
Retail Expansion and Summer 2025 Launches The Target partnership is part of a broader retail strategy that already includes Sprouts, Whole Foods, Kroger, and Erewhon.
This summer, GORGIE will deepen its Target presence with: A Pink Lemonade flavor exclusive to 1,939 Target stores A Pink Lemonade-inspired swim collection on GETGORGIE.com Priced at $2.59 per can, GORGIE aims to compete with traditional energy drinks by offering a cleaner, socially engaging alternative.
Community-Driven Growth GORGIE’s success is rooted in its 1 billion organic social media impressions and direct dialogue with its community. Recent campaigns, like…
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