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Paris Hilton Launches ICONIC Eau de Parfum via Parlux Partnership at Ulta Beauty

Paris Hilton Fragrances has launched ICONIC Eau de Parfum, a bold new scent marking the brand’s exclusive retail debut at Ulta Beauty, the largest beauty retailer in the U.S. The fragrance, available in stores and online from April 20, 2025, underscores Hilton’s two-decade reign as a trailblazer in the celebrity fragrance industry while aligning with Ulta’s mission to deliver innovative, trendsetting products to beauty enthusiasts.

Paris Hilton Launches $27-$80 ICONIC Eau de Parfum via Parlux Partnership at Ulta Beauty
FashionNews

Paris Hilton Launches ICONIC Eau de Parfum via Parlux Partnership at Ulta Beauty

Paris Hilton ICONIC Main Hero Visual

Paris Hilton Fragrances has launched ICONIC Eau de Parfum, a bold new scent marking the brand’s exclusive retail debut at Ulta Beauty, the largest beauty retailer in the U.S. The fragrance, available in stores and online from April 20, 2025, underscores Hilton’s two-decade reign as a trailblazer in the celebrity fragrance industry while aligning with Ulta’s mission to deliver innovative, trendsetting products to beauty enthusiasts.

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