Paris Hilton Launches ICONIC Eau de Parfum via Parlux Partnership at Ulta Beauty

The Scent: A Floral-Fruity Masterpiece ICONIC blends whimsical elegance with timeless sophistication, reflecting Hilton’s signature glamour.

The fragrance unfolds in three layers: Top Notes: Juicy Pear Blossom, Raspberry, and Peach Nectar Heart Notes: A floral bouquet of Peony, Lily of the Valley, and Magnolia Base Notes: Warm, sensual undertones of Sandalwood, Amber, and Musk Priced at $80 (100 mL), $48 (30 mL), and $27 (10 mL), the vegan formula is housed in a sleek, iridescent bottle adorned with a gold charm—a nod to Hilton’s love for luxury.

Strategic Ulta Beauty Partnership The collaboration with Ulta Beauty, spanning 1,400+ stores and its e-commerce platform, signals a strategic shift for Paris Hilton Fragrances.

Previously available through select retailers, the move taps into Ulta’s 40 million+ loyalty members and amplifies accessibility for Gen Z and millennial shoppers. “ICONIC embodies confidence and glamour—qualities Ulta’s customers embrace,” said Paris Hilton…