Contributor Profile

Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Harley-Davidson Sues Next Over Alleged Design Rip-Off

Harley-Davidson Sues Next Over Alleged Design Rip-Off

In a fresh legal tussle, Harley-Davidson has initiated a lawsuit against British retail giant Next, alleging trademark infringement related to a “motorbike-inspired” children’s t-shirt. The legal action has been filed in London’s High Court, centering around claims that Next’s t-shirt…

NewsRetail
Hooters to close several of its locations in U.S.

Hooters to close several of its locations in U.S.

Hooters, the iconic chain known for its distinct ambiance and chicken wings, has decided to close several locations across the United States. The announcement has left many patrons and industry observers wondering what led to this significant move by the…

NewsRetail
Getting Traffic but no Sales? 8 Expert Tips

Traffic but no Sales? 8 Expert Tips on How to Fix it

Despite steady website traffic, many e-commerce store owners struggle to improve their conversion rates. Generally, average e-commerce conversion rates hover around 2.5% to 3%. To address this, e-commerce experts suggest actionable strategies encompass building trustworthiness, optimizing landing pages, simplifying checkout,…

Ecommerce
True Religion enters women’s shapewear market

True Religion enters women’s shapewear market

True Religion has recently ventured into the shapewear market with the launch of its ‘True Beauty Perfector’ collection. This new line, which debuted on May 30, 2024, marks the brand’s first foray into shapewear, featuring pieces designed to enhance the…

Fashion
TikTok Halts eCommerce Expansion in Europe, Focuses on US Market

TikTok Halts eCommerce Expansion in Europe

TikTok’s e-commerce feature, known as TikTok Shop, allows creators and merchants to run businesses directly on the app. This feature has seen substantial growth, particularly in the US, where more than 500,000 merchants were active by the end of 2023,…

Marketing
Nordstrom Canada

A list of Retailers that have closed down in Canada

The Canadian retail market has proven to be a formidable challenge for many American and international brands. Despite the geographical proximity and cultural similarities between Canada and the United States, several high-profile retailers have struggled to establish a sustainable presence…

RetailTrends
myGemma opens showroom on Fifth Avenue, NYC

myGemma opens showroom on Fifth Avenue, NYC [Photos]

The luxury resale brand myGemma has officially launched its new showroom on Fifth Avenue, marking a significant milestone in its expansion strategy. Located at their midtown headquarters, this exclusive Manhattan showroom opened its doors to the public on May 29,…

NewsRetail
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