Harley-Davidson Sues Next Over Alleged Design Rip-Off

The design, marketed as the “Black Fearless Stud Graphic Long Sleeve T-Shirt” and priced between £6 and £8.50, has sizes from 3 to 16 years. Harley-Davidson contends that the emblem’s outline and accompanying graphic elements “essentially replicate” the motorcycle manufacturer’s logo.

The company asserts that these motifs—wings, flames, and bold lettering—are deeply rooted in the Harley-Davidson brand identity. Harley-Davidson’s legal filing includes detailed comparisons between its logos and the disputed Next T-shirt, highlighting similarities it claims are too significant to ignore.

The motorcycle maker’s legal team argues that Next’s design could likely confuse many public members, leading them to associate the T-shirt with Harley-Davidson’s well-known imagery.

The potential confusion among consumers is a primary concern for Harley-Davidson, which has expanded its brand into clothing, generating $64 million in sales last quarter alone. Harley-Davidson seeks a court decision affirming that Next violated its trademark rights…