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A recent Forbes report has shed light on a critical benchmark for online retailers—the 11-second rule. It’s the maximum window of time an online shoppers are willing to give a website to capture their attention and guide them to what…
Age and gender alone do not explain online spending. Retailers should compare survey samples, categories and actual purchase behavior before targeting shoppers.
New survey from GoDaddy shows 41% of Gen Z and 43% of Millennials have followed a brand on social media for a discount, but 47% of small businesses do not offer a discount code when someone follows their brand on…
While the retail industry experiences a surge in sales during certain periods, it’s equally important to recognize the slower months, which typically fall in January and February. After the festive frenzy of holiday shopping, consumers often tighten their purse strings,…
As we delve into the vibrant tapestry of 1970s fashion, it’s impossible not to recognize the retail giants that clothed a generation in bell-bottoms, polyester suits, and disco-ready sequins. The ’70s was a decade where fashion became more accessible, expressive,…
Fast fashion retailer, Primark is set to expand its presence in Italy with an ambitious plan to open five new stores across the country. This expansion represents a significant investment of €50 million and will increase Primark’s total number of…
The online fashion retailer, ASOS has made a strategic decision to revise its executive bonus scheme. The company, which had been known for its commitment to diversity and inclusion, is now placing a stronger emphasis on profitability over diversity targets…
Revolution Beauty, a UK-based cosmetics company known for its affordable and inclusive beauty products, has found itself at the center of a financial controversy involving its founders. Adam Minto, who co-founded the company in 2014 alongside Tom Allsworth, is currently…
The exponential rise of social media platforms has altered the way we make purchase decisions, turning away from traditional shopping routes. We now follow trends driven by viral sensations, online influencers, and catchy soundtracks, mostly on popular platforms like TikTok. …
The luxury women’s brand that offers attainable fashion, Lulu’s has announced the opening of a new retail location in Los Angeles, California. The store is a significant milestone in the brand’s 25-year journey and is designed to provide an immersive…