Contributor Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Pros and Cons of Buying TikTok Likes for Brands

Pros and Cons of Buying TikTok Likes for Brands

Short video platforms have reshaped how retailers connect with audiences and promote merchandise. Attention spans are shorter, competition is extreme, and visibility regularly comes to a decision achievement. Retailers now look for methods to capitalize on brief recognition while building…

FAQSocial Media
The Top 10 Luxury Scarf Brands (2026 Ranking)

The Top 10 Luxury Scarf Brands (2026 Ranking)

This RB report presents a data-driven ranking of the top 10 women’s scarf brands for 2026, based on their performance and popularity throughout the preceding year, 2025. The luxury scarf market, a significant segment of the broader accessories market, is…

FashionInsights
An Insight Into How a Personal Injury Lawyer Builds Your Case

An Insight Into How a Personal Injury Lawyer Builds Your Case

A personal injury incident doesn’t guarantee the victim the compensation they want. As with many other outcomes, it follows a detailed legal process in which you must build a convincing case to obtain the compensation you seek. In Texas, working…

Law
The Top 10 Shapewear Brands of 2026 Ranking

The Top 10 Shapewear Brands of 2026 Ranking

This report presents a data-driven ranking of the top 10 shapewear brands for 2026, based on their performance and popularity throughout the preceding year, 2025. The shapewear market, valued at USD 2.94 billion in 2025 and a projection of USD…

Insights
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