Contributor Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Target is Kicking Off 2026 with Wellness as its Priority

Target is Kicking Off 2026 with Wellness as its Priority

Target is kicking off 2026 in its “wellness era,” expanding its health and wellbeing offering by 30% with thousands of new items, most priced under $10, to cement its role as a trend driven, affordable wellness destination. The retailer is…

News
Nike Sells RTFKT as the NFT Dream Deflates in 2025

Nike Sells RTFKT as the NFT Dream Deflates

Nike has quietly sold its digital products subsidiary RTFKT, closing a short but closely watched chapter in big‑brand experiments with NFTs and virtual sneakers. The move signals Nike’s renewed focus on its core athletic business just as the broader Web3…

News
Top 10 Color Trends in Fashion Forecast for 2026

Top 10 Color Trends in Fashion Forecast for 2026

Related reading: Explore our Top 5 Fashion Color Trend Shifts from 2025 to 2026. The fashion color trends for 2026 is defined by a compelling duality, reflecting a global mood that oscillates between a desire for stability and a craving…

Trends
Top 10 UK Brands in the USA Market

Top 10 British Brands in USA Market 2026 Ranking

In this RB Insight, we dive into the data shaping the new wave of British fashion and beauty power players breaking into the US market, moving beyond headline moments to quantify who is truly winning stateside. This report ranks the…

InsightsNews
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