Inside The “Beauty Reimagined Strategy” and the Leaner Future of Estée Lauder

The Estée Lauder Companies is reshaping its leadership and operating model. This is as it works to restore growth and sharpen its focus on consumers. They

Inside The "Beauty Reimagined Strategy" and the Leaner Future of Estée Lauder
FashionRetail

Inside The “Beauty Reimagined Strategy” and the Leaner Future of Estée Lauder

The Estée Lauder Companies is reshaping its leadership and operating model. This is as it works to restore growth and sharpen its focus on consumers. They are unveiling a new global organizational structure and executive team under President and CEO Stéphane de La Faverie.​

A new “Beauty Reimagined” structure

Under the company’s “Beauty Reimagined” vision and action plan, Estée Lauder is redesigning its organization to become “the best consumer-centric prestige beauty company in the world. The goal is to return to stronger sales growth and profitability. The plan centers on a flatter, leaner structure and simplified operations. Thus, the business can react faster to trends, make decisions more quickly, and better serve regional consumer needs.​

To support this, the company is consolidating its operations into four geographic clusters, aiming to unlock greater synergies, reduce duplication, and speed up locally relevant innovation.​

New executive team to drive the plan

Alongside the…

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