Inside The “Beauty Reimagined Strategy” and the Leaner Future of Estée Lauder

A new “Beauty Reimagined” structure Under the company’s “Beauty Reimagined” vision and action plan, Estée Lauder is redesigning its organization to become “the best consumer-centric prestige beauty company in the world. The goal is to return to stronger sales growth and profitability.

The plan centers on a flatter, leaner structure and simplified operations.

Thus, the business can react faster to trends, make decisions more quickly, and better serve regional consumer needs.​ To support this, the company is consolidating its operations into four geographic clusters, aiming to unlock greater synergies, reduce duplication, and speed up locally relevant innovation.​ New executive team to drive the plan Alongside the structural changes, de La Faverie said, “Earlier today, I announced Beauty Reimagined, our bold strategic vision for the future of our incredible Company.

To deliver our action plan priorities, I am pleased to announce my new Executive Team and structure, reflecting the need to create a flatter, leaner organisation and simplified operations across the business to better serve our consumers.” He also announced a refreshed executive team combining elevated internal talent…