Contributor Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Retail Insights Report: Top 10 Mall Brands by Popularity in 2025

The Top 10 Mall Brands by Popularity in 2025

The mall brand revival has officially arrived. In 2025, legacy retailers are back in the spotlight, fueled by nostalgia-driven storytelling, viral marketing, and real sales momentum. Heritage labels that mastered the art of blending throwback aesthetics with modern cultural relevance…

InsightsNews
10 Most Controversial Fashion Brands of 2025

The 10 Most Controversial Fashion Brands of 2025

The year marked a turning point where trend cycles collided with truth cycles. Audiences no longer measured brands by aesthetics or innovation, but by ethics. Every “drop,” “collab,” and campaign existed under audit, not by regulators alone, but by consumers…

FashionNews
An Analysis of the Top 10 Largest US Shopping Malls

The Top 10 Largest US Shopping Malls (2025)

America’s malls are in the middle of a major reset. Once dominated by department stores and weekend foot traffic, the country’s largest shopping complexes are transforming into multi-dimensional, entertainment-driven destinations. This report analyzes the Top 10 Largest US Shopping Malls…

Insights
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