The Top 10 Mall Brands by Popularity in 2025

Repositioning 15.20% U.S. sales growth (’24 v ’23) Targeting a more mature, affluent consumer while maintaining mall presence. 2 Gap Media Virality & Creative Revival 8+ Billion media impressions from “Better in Denim” campaign High-low styling, elevated “GapStudio” line under Zac Posen.

3 J.Crew Creative Direction & Collaborations Editorial praise for being “fully back in the zeitgeist.” Perfecting core offerings and introducing trend-forward styles via new creative leadership. 4 JD Sports Explosive Sales Growth 41.50% U.S.

sales growth (’24 v ’23) Dominance in the athletic apparel and footwear market, a key mall anchor. 5 Primark Value-Driven Expansion 30.00% U.S. sales growth (’24 v ’23) Rapid expansion and strong performance in the value-focused fast-fashion segment.

6 Levi’s Digital Virality & Classic Appeal New styles (e.g., “cinch jeans”) going viral on TikTok Leveraging heritage while adapting to modern social media trends. 7 Uniqlo (Fast Retailing) Consistent Growth & Quality 27.70% U.S. sales growth (’24 v ’23) Focus on high-quality basics and strategic, measured U.S. expansion…