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Burberry is positioning Burberry Activewear as a lifestyle extension of its historic outdoor and sports heritage, not a bolt-on athleisure line, using house codes like the Burberry Check and reflective Burberry Knight to make performance basics feel unmistakably Burberry while staying function led. Heritage First Positioning The…
New Balance marked its 120th anniversary in Shanghai with a limited time exhibition at IAPM Mall’s 1F atrium, using heritage rich storytelling, tactile displays and KOL Chen Xingxu to turn a milestone celebration into a sharp read on where China’s sneaker market is right now. Anniversary Details In…
Yves Saint Laurent Beauty has checked into Shanghai in a bold new way, transforming a former industrial silo into the immersive LOVENUDE HOTEL pop-up, a full journey-led experience built around its LOVENUDE lipstick line. Last year, YSL Beauty made its mark on Shanghai with a bar concept. This…
Most Shopify store owners hit a ceiling with average order value at some point. Single-product purchases only go so far, and discounting eats into margins fast. That’s exactly where product bundles come in, and why bundle builder tools have become one…
Giorgio Armani launched the second chapter of Armani/Archivio during Milan Design Week 2026, featuring a series of invitation only conversations at the Giorgio Armani boutique on Via Sant’Andrea exploring the intersection of fashion and culture. The talks brought together leading…
Loro Piana announced the winners of the 27th edition of the Loro Piana Record Bale Award at the Tokyo National Museum on April 1, 2026. The Australian 2025 award went to Pyrenees Park for producing 92 kg of Merino wool…
Prada Group presented a series of cultural initiatives during Milan Design Week 2026, spanning conversations, exhibitions, and collaborations across its portfolio brands including Prada, Miu Miu, Church’s, Versace, and Fondazione Prada. The programming focused on culture, craftsmanship, and research, reinforcing…
Timberland hosted a craft workshop during Milan Design Week 2026 at Orefici11, its concept store in the heart of Milan, in collaboration with artist by.sangi on Friday, April 25, 2026. The event was part of a larger Boat Shoes takeover…
Jil Sander and Apartamento magazine presented Reference Library during Milan Design Week 2026, running from April 20 to 24 at the Jil Sander showroom at Via Luca Beltrami 5 in Milan. On April 22, the brands hosted an intimate talk…
Bench Fashion Week Spring/Summer 2026 took place from April 17 to 19, 2026, at SPACE @ One Ayala in Makati City, Philippines, featuring a star studded lineup and collections from emerging and established Filipino designers. The three day event showcased…