Estée Lauder Takes Glimmer Into New York With Hailee Steinfeld and a Consumer Activation
Estée Lauder celebrated Glimmer in New York with Hailee Steinfeld, then extended the fragrance launch into a two-day consumer activation across the city.
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Executive Editor
Shipra Bohara is Executive Editor at RETAILBOSS, covering fashion, beauty, and luxury retail, with a background in fashion business and design studies.
About
Shipra Bohara is Executive Editor at RETAILBOSS, covering fashion, beauty, and luxury retail. She has a background in fashion business and design studies. Her coverage spans designer collections, product launches, brand collaborations, and the ways retailers bring products to market through stores, pop-ups, and travel retail. Her recent work includes reporting on Mytheresa's exclusive capsules, Snow Goose collections, and beauty retail experiences from Kiehl's and Shiseido.
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Estée Lauder celebrated Glimmer in New York with Hailee Steinfeld, then extended the fragrance launch into a two-day consumer activation across the city.
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