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Lululemon’s refreshed Hysan Place store in Hong Kong combines product shopping with spaces intended for community connection. Lighting partner LPA Lighting says its Asia team handled lighting design and supply for the Causeway Bay project, adapting the scheme to a store with more than one purpose.
Adidas used the 2026 FIFA World Cup to bring employees together through 3-Stripes Forecaster, a custom match-prediction experience. The company says 12,530 colleagues in 49 countries submitted 793,855 predictions across the tournament, turning the football calendar into a shared internal activity.
Simon is bringing its Malls and Premium Outlets together under a national brand platform, pairing a shared creative identity with its recently launched retail media network.
Gucci’s Primavera campaign brings together talent from music, sport and fashion in portraits by Michal Chelbin, presenting the collection from Demna’s first Gucci runway show through a wide-ranging cast. Global brand ambassadors Jin of BTS, NINGNING of aespa and Xiao Zhan appear alongside Shawn Mendes, Tom Brady and Alex Consani.
Rhode brought its Alexandra Leclerc collaboration to Monaco with a launch dinner at La Vigie Zanoni, pairing a waterfront setting with personalized tableware and its new miniature blushes. The event gave the beauty launch a physical setting built around the collaborator, alongside a product range designed to clip onto bags and travel with its wearer.
Supreme has opened a second flagship in South Korea, choosing Seoul’s Seongsu district for its latest store. Located at 22 Seongsui-ro 7-gil in Seongdong-gu, the opening adds another destination for the brand beyond its existing Dosan Park location.
ALO has opened at The Galeries in Sydney’s central business district, extending its Australian retail presence with a store near the Queen Victoria Building. The opening brings the brand’s activewear and lifestyle presentation into a central-city shopping destination at 500 George Street.
Rosalía’s appearance in a Desigual newspaper-print dress in Mexico City gave the brand a celebrity styling moment tied to a wider capsule collection. The sleeveless midi uses newspaper-style graphics that Desigual says reference its own history, extending a familiar print into a branded design story.
Louis Vuitton has created a train-themed pop-up in Hong Kong’s Landmark Atrium, using a carriage-like structure to bring its travel identity into a temporary shopping environment. The installation combines a prominent exterior in the open atrium with wood-lined interiors and dedicated product displays.
Prada Beauty has opened a new counter at Holt Renfrew Vancouver, its second location with the department store and its largest to date, according to the brand’s Canadian team. The opening brought ten creators and members of the press into the space, combining a retail expansion with an introduction to the products and services on offer.