Babyletto inaugurates its first-ever brick-and-mortar store in its hometown of Los Angeles. Nestled on the iconic Melrose Avenue, this flagship store is set to redefine the nursery shopping experience with its unique, personalized, and concierge-style service.
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Founded in 2009 by Teddy Fong, Babyletto quickly found a niche in the market for modern, accessibly priced cribs. Over the years, the brand has soared in popularity, with over a million cribs sold to date and a comprehensive catalog of more than 100 modern nursery essentials. Babyletto is owned by the family-run company, Million Dollar Baby Co., which was established in 1990 by Daniel and Maryann Fong and is now helmed by their children, CEO Teddy Fong and CRO Tracy Fong.
The new flagship store is a haven for parents eager to explore Babyletto's award-winning collection. The showroom features more than 25 meticulously crafted pieces, including modern cribs, recliners, gliders, and dressers, all within a beautifully designed, welcoming environment. The store's layout and atmosphere are designed to offer a seamless and stress-free shopping experience, embodying Babyletto’s commitment to modernity and accessibility.
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"We're incredibly excited to welcome new and expectant parents into Babyletto's first retail location in Los Angeles, where our journey began 35 years ago," says Teddy Fong, Founder of Babyletto and CEO of Million Dollar Baby Co., a family-owned company established by Fong's parents in Los Angeles in 1990.
"As an Angeleno and a parent raising my own family here, I saw a need for a trusted, welcoming space for parents that has been missing in our city. Our store is more than just a place to shop; it's a community hub where parents can connect, share experiences and find support," continues Fong. "Our goal is to inspire and provide personalized guidance to make nursery shopping positive, seamless and exciting."
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Every piece of furniture and bedding available is manufactured to the highest standards in Taiwan and China, ensuring both quality and safety, which are paramount to the brand's mission. This dedication to excellence extends to the new Melrose Avenue store, where parents can expect top-tier service and expert guidance to help them find the perfect pieces for their nursery needs.
For those in Los Angeles or planning a visit, Babyletto's first-ever brick-and-mortar store is an exciting addition to Melrose Avenue's vibrant shopping scene, offering an unparalleled blend of quality, style, and personalized service. Welcome to the new era of nursery shopping—where modern parenting meets exceptional design.
