Ralph Lauren Arrives in Saint Tropez With a New Place Des Lices Boutique at 28–30 Boulevard Vasserot

Ralph Lauren has opened a new store on the French Riviera, debuting a Saint Tropez destination on Place des Lices that combines thoughtfully curated collections, refined Ralph Lauren Home pieces and a signature Ralph’s Coffee truck in the courtyard. Located at 28–30 Boulevard Vasserot, the boutique brings Ralph Lauren’s coastal, classic aesthetic into one of the Côte d’Azur’s most storied squares.

A Riviera destination on Place des Lices

The new store marks Ralph Lauren’s first boutique in Saint-Tropez, reinforcing the brand’s presence in the south of France with a space inspired by the warmth and ease of the Côte d’Azur. Set among the historic architecture of Place des Lices, the boutique is framed as a summer anchor for Riviera visitors, drawing on the square’s role as a local hub for markets, cafés and gatherings.

Curated collections and Ralph Lauren Home

Inside, the Saint-Tropez boutique offers curated Ralph Lauren Collection and…