Schiaparelli’s Redesigned Bergdorf Goodman Salon Turns The Fourth Floor Into a Sculptural Space of Beveled Mirrors Lacquered Wood and Satin Steel Fireplace
Located on the fourth floor of Bergdorf Goodman, the salon offers an immersive journey into the Maison's Parisian heritage.
Schiaparelli’s Redesigned Bergdorf Goodman Salon Turns The Fourth Floor Into a Sculptural Space of Beveled Mirrors Lacquered Wood and Satin Steel Fireplace
Schiaparelli has unveiled a new salon in New York City on the fourth floor of Bergdorf Goodman, a “surrealist boudoir” designed by Halleroed in collaboration with Daniel Roseberry that brings the spirit of 21 Place Vendôme to Fifth Avenue above Central Park. Titled “JUST LIKE HONEY,” the space is conceived as more than a boutique: an intimate, by appointment environment where couture, art and architecture blend into a single, golden narrative.
A new chapter at Bergdorf Goodman
The new salon is located on the fourth floor of Bergdorf Goodman, in a 110 square metre space that replaces Schiaparelli’s original retail area, which opened in 2021. Positioned as an immersive experience of the surrealist Maison, it strengthens the house’s presence in New York while echoing its Parisian home at 21 Place Vendôme, where Elsa Schiaparelli first established her salon in 1935 and where the revived Maison is based today.
From Bergdorf’s…
vantage point, the salon literally sits above Central Park, framing Schiaparelli’s sculptural creations against one of Manhattan’s most iconic views.shopping.
Surrealist boudoir: gold mosaics and Jurassic marble The salon’s interior is described by the Maison as a “surrealist boudoir anchored by hand cut gold mosaics and Jurassic marble.” Materials and details include: Hand cut golden mosaics that form shimmering surfaces and borders, echoing Schiaparelli’s love of precious, light catching texture.
Jurassic marble and brushed brass, grounding the space in monumental stone and metal while evoking historic Parisian interiors. Beveled mirrors and lacquered wood, which add depth, reflection and warmth, breaking and multiplying imagery in true surrealist fashion.
A sculptural satin stainless steel fireplace, acting as a three dimensional focal point that reads almost like wearable art on an architectural scale. Together, these elements create an environment that feels both intimate and theatrical, mirroring the couture pieces it hosts…
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