Overview
About Miniso
Miniso is a Chinese lifestyle and variety store chain offering affordable beauty, homeware, and licensed character products. It operates thousands of stores globally with a Japanese-inspired aesthetic.
Latest coverage
Miniso on RetailBoss
MINISO Launches Malaysia’s first MINISO LAND as Southeast Asia’s Largest IP Playground
MINISO is doubling down on IP driven retail as entertainment with the launch of Malaysia’s first MINISO LAND at Sunway Pyramid in Selangor, a 1,700 square meter playground that blends shopping, character experiences, and social media ready design. As Southeast…
MINISO Claims Europe With Massive Flagship Openings in Milan and Warsaw
MINISO is accelerating its European expansion with new flagship and collectible toy stores in key cities, including Milan, Düsseldorf, Amsterdam, Warsaw, and multiple locations across Germany, the United Kingdom, and other European markets. Concept and experiential strategy The Milan collectible…
MINISO’s Opens New Vancouver Flagship Store in Richmond
MINISO announced the opening of their vibrant pink-themed flagship store at CF Richmond Centre in Richmond, British Columbia. This new location spans 3,500 square feet and offers an immersive experience for shoppers who relish aesthetically captivating and unique shopping environments.…
MINISO Unveils Lucky 7 Perfume Series In Stores
Global lifestyle brand MINISO has just unveiled the exclusive Lucky 7 Perfume Series, a collection inspired by the universally revered number 7, a symbol of luck and prosperity across various cultures. The Lucky 7 series comprises six uniquely delightful fragrances: Classic,…
MINISO Expands in the U.S. and Canada With Numerous Store Openings
MINISO the joyful lifestyle brand of affordable, quality products, announces the opening of new stores in the U.S. and Canada, doubling its retail locations and adding a flagship store in Flushing, New York. With 53 locations in the U.S. and…
Competitive set
Miniso Competitors
Brands tracked alongside Miniso based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
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