MINISO Colombia Turns Purchase Rewards Into a Salitre Mágico Experience

The event combined that purchase-linked admission with games, gifts, character displays and shareable installations. MINISO also brought content creators and media guests into the space, using the amusement-park setting to carry the campaign beyond the point of sale.

From Receipts to an In-Person Reward The mechanism connected three steps: purchase in store, digital receipt registration and attendance at the branded event.

That structure gave the campaign a measurable customer action before the experience began, while turning a seasonal promotion into something shoppers could attend together. The MINISO Mágico entrance was themed with product displays, a photo area, a claw machine and visitors interacting with the brand’s characters.

The physical design translated MINISO’s playful retail identity into a setting built for participation. Why the Format Matters For a value-focused lifestyle retailer, an experiential reward can make a promotional threshold more distinctive than a conventional discount…