Overview
About New Balance
New Balance is an American athletic footwear and apparel brand known for its made-in-USA sneakers and dad-shoe aesthetic. It has surged in popularity as a lifestyle and performance footwear leader.
Latest coverage
New Balance on RetailBoss
US Retail News Headlines for August 30, 2023
RetailBoss is streamlining its retail news with our weekly retail roundup, including updates from around the globe. Here are today’s top stories from this week; if you want to get this news in your inbox, sign up for our free…
New Balance Takes Golden Goose to Court Over Alleged Infringement
Boston-based giant New Balance has initiated legal action against luxury Italian label Golden Goose. The lawsuit, filed in the US District Court for the District of Massachusetts, alleges that Golden Goose has infringed on the trade dress of New Balance‘s…
Competitive set
New Balance Competitors
Brands tracked alongside New Balance based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
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