Champion and Ted Baker Bring The Gentlemen to Selfridges With Sportswear and Tailoring

Two Collections, Two Sides of the Story According to Authentic Brands Group’s launch announcement, the official season-two capsules debuted on August 27, 2026. Champion draws on the fictional Glassknuckle Boxing Club through fleece, graphic T-shirts and sportswear with co-branded artwork.

Ted Baker takes the tailoring direction, offering suits, blazers and formalwear with wool-rich fabrics and custom co-branded linings. The two assortments interpret different aspects of the same series while keeping each label’s product identity distinct.

Selfridges Connects the Screen and the Shop Floor The launch programme at Selfridges Oxford Street in London combined a pop-up, window installations and a screening for press and influencers.

Champion’s event photographs show a boxing-themed window with red ring ropes, a branded punching bag and a mannequin dressed in grey sportswear beneath a Glassknuckle sign. Inside, branded panels place Champion and Ted Baker beside The Gentlemen identity…