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Brownie Opens New Store at Antara Fashion Hall Bringing Its Renewed & Immersive Concept to Mexico

Brownie is deepening its footprint in Mexico with a new store at Antara Fashion Hall in Polanco, Mexico City, bringing its renewed, more immersive store concept to one of the capital’s most iconic shopping destinations.

Published: May 25, 2026 12:54 PM Updated: Jun 8, 2026 1:58 AM

By Shipra Bohara

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Brownie Opens New Store at Antara Fashion Hall Bringing Its Renewed & Immersive Concept to Mexico

Brownie is deepening its footprint in Mexico with a new store at Antara Fashion Hall in Polanco, Mexico City, bringing its renewed, more immersive store concept to one of the capital’s most iconic shopping destinations. The opening adds a fresh chapter to the Barcelona born brand’s international growth, positioning Brownie even closer to its community of Brownie Girls in Latin America.

Brownie lands in Antara Fashion Hall Antara Fashion Hall (also called Antara Polanco) is an upscale, open air shopping centre in Nuevo Polanco, known for its mix of global fashion brands, design labels, gourmet restaurants and a Cinemex multiplex.

Designed by architect Javier Sordo Madaleno and opened in 2006, it spans three levels with around 100 stores, and has become a reference point for luxury and contemporary shopping in Mexico City. On social media, Brownie announced the opening with the message “Brownie Loves Mexico so we decided to open a new store in Antara.

See you there #browniegirls,” underscoring how strategic this location is for building brand awareness and loyalty in the country.

A renewed store concept: warmer and more immersive The brand describes Antara as the launchpad for its “renewed store concept,” a design approach that reflects Brownie’s evolution and aims to deliver a warmer, more immersive shopping experience…

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Brownie Opens New Store at Antara Fashion Hall Bringing Its Renewed & Immersive Concept to Mexico

Brownie is deepening its footprint in Mexico with a new store at Antara Fashion Hall in Polanco, Mexico City, bringing its renewed, more immersive store concept to one of the capital’s most iconic shopping destinations.

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