Burberry Opens Trench-Inspired Pop-Up at Shinsegae Gangnam in Seoul

Image courtesy of Burberry. Image courtesy of Burberry. Belts, buckles, buttons and garment pattern pieces appear as oversized structural elements. The design also incorporates Burberry Check, with mirrored surfaces and red display recesses among the fittings. The pop-up offers womenswear, menswear and accessories.

It includes a dedicated trench coat wall and knitwear from The Cashmere Shop. Mannequins stand alongside rails of outerwear, while bags and other accessories are arranged in the red display alcoves. Large button details and curved, coat-coloured structures frame the displays.