Bvlgari Creates a One of a Kind Green Marble Serpenti for TimeForArt

The watch will be offered in New York in December 2026, with all proceeds supporting Swiss Institute’s exhibitions, artist residencies, education and community programmes. Those activities are available to the public free of charge. A unique piece for a collector audience The marble dial gives the project its material focus.

Bvlgari combines that natural stone with the Serpenti Seduttori Automatic format, making the auction piece a distinct expression of its jewelry and watchmaking work. The TimeForArt programme places the sale within Phillips’ New York Watch Auction XV on December 5 at 3 p.m. Eastern.

The 2026 edition brings together 26 participating watch brands, with one-of-a-kind pieces and creative collaborations at the centre of the offering. For Bvlgari, the project connects product craftsmanship with cultural patronage through a specific collector transaction.

The watch’s destination is the benefit auction, where its value will fund the institution’s public facing work.