Canada Goose Launches Immersive Digital Showroom Transforms the Try-On

Customers can visit the digital showroom and see real and virtual designs created by the designer. They can try on jackets and other clothing items with high-quality and realistic displays through phygital exploration.

From Performance Luxury to Phygital Experience The collaboration, officially named Canada Goose x Feng Chen Wang, was developed to fuse Canada Goose’s performance luxury DNA with Feng’s boundary-pushing aesthetic and a strong dose of digital inclusion.

This special-edition collection includes the multifunctional Sense Blazer, which converts between vest and blazer, and the Roebuck Parka, which adapts for temperature and activity, as well as the first-ever collaborative Journey Boots. All are available for true-to-life AR try-on through the immersive digital showroom.

The collection features modular outerwear pieces, each engineered to allow customizable styling, layer transformations, and reversible elements. Among highlights are the deconstructable Sense Blazer, the innovative Roebuck Parka, and collaborative footwear—each available for realistic virtual try-on via the immersive showroom…