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Glossary

What Is Retail Shrinkage?

What Is Retail Shrinkage?

Shrinkage, sometimes referred to as “shrink,” is the loss of inventory between when it arrives at your facility and when it’s sold or used. This issue can be easily overlooked because it tends to occur in small increments over time.…

GlossaryMerchandising
What is Dead Stock

What is Dead Stock?

Dead stock is a common problem for retailers, resulting in excess inventory that takes up valuable warehouse space and affects the company’s bottom line. However, dead stock needn’t be a death sentence for retailers. If you can implement effective strategies,…

GlossaryMerchandising
What is Direct-to-Consumer?

What is Direct-to-Consumer (DTC) Ecommerce?

Direct-to-consumer (DTC) is a sales strategy where manufacturers and consumer packaged goods (CPG) brands sell their products directly to their customers instead of selling them through retailers and wholesalers. Nearly 60% of online shoppers say they will go out of…

DTCGlossary
What Is Brand Equity?

What Is Brand Equity?

In today’s competitive landscape, building a strong brand identity is crucial to the success of any business. Creating a brand that resonates with customers and stands out from the crowd can help a company differentiate itself from its competitors and…

GlossaryMarketing
What is Inventory Aging

What is Inventory Aging?

The success of any retail business depends on many factors, but the most crucial one is the right inventory management. Location, marketing, decor, music, and displays all matter, but the heart of your business remains what you choose to put…

GlossaryMerchandising
What is Average Order Value

What is Average Order Value (AOV)?

Average Order Value (AOV) is a metric that helps retailers understand their customers’ purchasing behaviours. An average order value tracks the average dollar amount spent every time a customer places an order. Like with all other key metrics, AOVs can…

GlossaryStrategy