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Retail data, research and analysis covering brand performance, earnings, consumer research and market intelligence. Explore the evidence behind business decisions and changes across the retail industry.

Bath & Body Works Bets On Scent To Win Gen Z

Bath & Body Works Bets On Scent To Win Gen Z

Bath & Body Works reveals surprising trend: Gen Z customers flock to physical stores to smell products before purchasing, defying digital shopping expectations. The fragrance and body care retailer is doubling down on this insight with a comprehensive strategy that…

Insights

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