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Explore retail marketing news and insights from RETAILBOSS, covering brand campaigns, influencer partnerships, customer engagement and omnichannel strategy.
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In 2023, TikTok has become a cultural phenomenon in the United States, boasting 150 million monthly active users. The platform has provided brands and retailers with an effective way to reach younger audiences and promote their products. However, concerns about…
Cannibalizing one’s own products is a strategic decision that depends on the specific circumstances and goals of a company. There are both advantages and disadvantages to product cannibalization, and it is essential to weigh these factors carefully before making a…
Reference prices play a crucial role in the decision-making process of consumers and businesses alike. They serve as a benchmark for comparing the value of products and services in the market, helping buyers determine whether a particular price is reasonable…
Consumer adoption categories play a crucial role in understanding how different segments of the market respond to new products or innovations. These categories help businesses tailor their marketing strategies to effectively target and communicate with potential customers. There are five…
Designer brands are increasingly opting for brand extensions instead of creating new private label brands due to several advantages that come with leveraging their existing brand equity. One of the primary reasons is the ease of entry into the market.…
In recent years, brands have increasingly turned to podcasts as owned marketing channels to reach and engage with their target audience. This shift can be attributed to several key benefits that podcast marketing offers over traditional marketing channels. Firstly, podcasts…
Deinfluencing, the diminishing reliance on traditional influencers, has become a defining trend in the social media landscape 2025. As platforms evolve and consumer behavior shifts, brands rethink their marketing strategies to adapt to this new reality. But what exactly is…
Walmart has recently launched a new platform called Walmart Creator, designed to connect content creators and influencers with the retail giant. This innovative platform aims to provide creators with the tools and resources they need to monetize shoppable products from…
Are you struggling to connect with the next generation of consumers? Do you feel like your retail marketing strategies are falling flat and failing to attract younger shoppers? If so, fear not – because we have the ultimate guide to…
A report revealed a significant trend among children aged six to 16, known as Generation Alpha. The study found that 55% of these young individuals expressed a desire to purchase items showcased by their favorite Instagram and YouTube influencers. This…
Selena Gomez is not just a pop sensation, but also a successful entrepreneur. Her newly launched cosmetics brand Rare Beauty has taken the beauty industry by storm. With its focus on inclusivity and mental health awareness, Rare Beauty has managed…