Jo Malone London Takes Its Coastal Fragrance Pop-Up From Tokyo to Seoul
The Seoul activation pairs Sea Salt & Bergamot with Wood Sage & Sea Salt through a scented mist room, wind and an interactive stepping-stone route.
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Beauty Industry News
Beauty industry news, analysis, and trends covering brands, retail, skincare, cosmetics, fragrance, and consumer demand.
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OLIVE YOUNG Turns Busan’s Port Identity Into a Ship-Inspired Beauty Store
The Millac the Market location uses a fictional ship concept and local waterfront references to connect K-beauty shopping with tourism.
MBK Partners Agrees to Buy 40% of AXIS-Y Parent at ₩430 Billion Valuation
AXIS-Y's founder will retain majority ownership as the Korean skincare brand plans wider distribution and expansion into haircare and beauty devices.
Old Navy Scales Beauty to 500 US Stores With a Fragrance-Led Cross-Selling Strategy
Old Navy Beauty Co. pairs seven custom scents with third-party beauty brands as the apparel retailer expands beyond its pilot toward a nationwide rollout.
BEAUTYSPACE Makes Minis a Retail Destination With Little Luxuries in Union Square
Opening September 10, Little Luxuries links discovery-sized beauty products with eligible full-size purchases online, giving BEAUTYSPACE a new direct-to-consumer format.
The Best Beauty Packaging Comes With Demonstration Built In
Vacation, Bubble, Rhode and Starface show how beauty packaging can guide use, create repeatable rituals and make a product easier to understand before the first application.
The New Edible Beauty Doesn’t Have to Be Eaten
Matcha shows how food and beverage culture is shaping beauty through colour, texture, fragrance and ritual—without creating anything intended to be eaten.
Bath & Body Works Extends Into the Night Toward Men’s Fragrance
Bath & Body Works is using the seven-year durability of Into the Night to support a complementary men’s fragrance and a broader franchise strategy.
MAC Pairs ‘We All Wear MAC’ Campaign With a $38 Skin Tint Stick
MAC’s global campaign connects celebrity and creator visibility with a sheer-coverage complexion product in 20 shades.
Sephora Will Test TikTok-First Beauty Drops in the U.S. Starting September 19
The pilot will feature curated products and interactive content, setting TikTok Shop apart from Sephora's sales channels.
YSL BEAUTY DOES IT AGAIN
The block party that had every cool girl craving an invite.