Fenty Beauty Turns Myer Melbourne Into an Immersive Beauty Destination
The immersive retail experience combines beauty products, skincare, and exclusive fragrance, celebrating Melbourne's creative culture.
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Beauty Industry News
Beauty industry news, analysis, and trends covering brands, retail, skincare, cosmetics, fragrance, and consumer demand.
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Helena Rubinstein Takes Its Plump Voyage Across Four Chinese Cities
The campaign invites consumers to a sensory journey with Prodigy Cellglow The Rich Dewy Essence, emphasizing hydration and renewal.
Olive Young Brings 19 Korean Beauty Brands to More Than 500 Sephora Stores
This curated selection, designed to introduce American customers to a complete K-beauty skincare routine, includes both established and newer rising brands, accessible entry-level products, and beauty devices.
La Mer Promotes Its Rejuvenating Night Cream With New Overnight Testing Claim
Designed with Miracle Broth and MRA-3, this cream targets eight signs of aging for a revitalized complexion.
KAYALI Turned Atelier Des Lumières Into a Fruity Dream World For Eden Sweet Peach 35
The brands' recent launches in Paris, London, and Sicily showcase how technology can be a powerful tool in building memorable and engaging experiences.
K18 Hair Brings More Than 800 Guests to Sephora for a FutureIQ™ Scalp Health Lab
New York City was transformed by K18's FutureIQ™ Hair Longevity Serum campaign, which used The Tumblehair installation to raise awareness about scalp health and premature hair ageing.
Haus Labs Brings Coffee Shade Matching and Beauty Discovery to Carnaby Street
The pop-up, designed with experiential agency FOURTH WALL, introduced Haus Labs' vegan and cruelty-free makeup in a familiar Soho setting.
Clinique Brings Top Consultants From 19 Countries to New York City For a 3-Day Programme
Since its founding in 1968, Clinique has prioritized consultation and education, establishing a dermatologist-guided model that differentiates the brand.
L’Occitane En Provence Celebrates 50th Anniversary at OHEKA Castle
The event showcased L'Occitane en Provence's commitment to beauty, nature, and French-inspired hospitality, marking a significant milestone in the brand's history.
Estée Lauder Companies Works With University of Leeds to Improve Complexion Matching
This partnership aims to develop a stronger scientific understanding of how subtle differences in complexion color become visible and meaningful to consumers.
CeraVe Brings Fast Absorbing No White Cast Sunscreen to More Than 30 Global Markets
Through innovative campaigns such as the CeraSun Tour in the Benelux and Sun Sessions in the UK, CeraVe enhances sun protection awareness and product discovery.