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Scentonomy, an online platform that curates custom aromatherapy blends, launched a sample collection from its digital aromatherapy algorithm at the popular Allure Store in Soho New York, alongside 8 other BIPOC brands. The platform was created by former real estate broker turned…
Sally Beauty continues to expand its product assortment to reflect consumer needs and support the Hispanic community. The retailer currently carries 17 Hispanic owned or founded brands such as It’s a 10 Haircare, Honey Baby Naturals, Mini Mani Moo, Novex,…
The Estée Lauder Companies Inc. and BALMAIN have entered into a license agreement to collaboratively develop, produce, and distribute an innovative line of beauty products that will speak to luxury consumers around the world: BALMAIN BEAUTY. The collaboration is expected…
The national rollout builds on the flagship partnership with thirteen lune, a first of its kind, e-commerce destination designed to inspire the discovery of BIPOC-founded beauty brands that resonate with people of all colors. Championing the beauty of inclusion, thirteen…
The affordable skin care line coveted by skin enthusiasts & beauty influencers, Bolden is taking a big step in putting its fan-favorite products on the shelves of one of the world’s biggest retailers. The black-owned, women-owned brand can NOW be…
UOMA By Sharon C., a beauty brand founded by Nigerian-born, LA and London-based former beauty executive Sharon Chuter, has launched in CVS Pharmacy. The brand, which is a sister brand to UOMA Beauty, offers a range of products that fuse…
Leading fragrance subscription company, Scentbird, will debut a partnership with Saks, the premier luxury ecommerce platform today. Through the collaboration, Scentbird subscribers will have access to a curated assortment of over 30 highly-coveted men’s, women’s and unisex fragrances from luxury…
JCPenney continues to strengthen its offering as the go-to inclusive in-store and online shopping destination for diverse, working American families with the announcement of a partnership with Revieve, a personalized digital brand experience company working with global brands, retailers, and…
itk has revolutionized the world of skincare by offering a fresh and evolving approach that consistently delivers innovative products at affordable prices. Their cruelty-free and effective skincare line comprises of 15 different products, each tailored to cater to various skin…
Sigma Beauty, a global beauty brand renowned for its professional makeup brushes, has expanded its partnerships with Sephora and Amazon. The company first collaborated with Sephora in 2021, offering two exclusive brush care gadgets. In 2022, Sigma Beauty further strengthened…