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CVS Pharmacy is piloting a new Skin Care Center format, launching in three CVS locations, featuring a wholly owned “shop-in-shop” beauty experience to bring enhanced access to skin health innovations. The Skin Care Center at CVS Pharmacy will introduce new…
Vow Beauty announces the expansion of its Something Borrowed…Something BHA 2% Toner retail footprint to walmart.com. The active-ingredient, Gen Z friendly brand is known for its clean, pH balanced, cruelty-free formulas that feature active ingredients in high concentrations at or…
For a limited time, the interactive Ulta Beauty pop-up will offer Allure Store guests a monthly curated assortment reflecting newness as well as highlighting the retailers’ strategic initiatives. “One year after the Allure Store debut, we’re thrilled to announce our…
Ulta Beauty, the largest beauty retailer in the United States, has opened applications for its MUSE Accelerator program, an initiative aimed at supporting early-stage BIPOC (Black, Indigenous, and People of Color) beauty brands as they prepare to launch and thrive…
Fashion Nova, a leading fast-fashion retailer, launched its first beauty line, NovaBeauty, on June 14th. This new addition to the brand’s repertoire offers a range of inexpensive and expediently delivered products. The launch of NovaBeauty marks Fashion Nova’s official entry…
The beauty industry buzzed with excitement as Haus Labs by Lady Gaga, known for clean, cruelty-free, and vegan makeup products announced its retail expansion into Sephora stores across the US and Canada. Haus Labs, originally launched in 2018, has always…
CHI and Barbie, two iconic brands, have come together to celebrate the 60th anniversary of the Barbie Dreamhouse™ with an exclusive collaboration. The limited-edition CHI x Barbie Dreamhouse™ Collection features three hairstyling tools that are perfect for styling and too…
Kim Kardashian launches SKKN by Kim, with marketing campaign video featuring Kim herself explaining the story and development behind her new skincare brand. Kim explains in the @skkn instagram video, what makes the products unique is her experience trying different…
Beauty and wellness company based out of Miami and led by Co-Founder and CEO Razvan Romanescu, announced today that one of their coveted flagship brands, Nailboo, has secured Sally Beauty as their first retailer partner. “I am thrilled to announce…
Revolution Beauty announces its brand Makeup Revolution’s expansion into Walgreens, an integrated healthcare pharmacy and retail leader serving millions of customers and patients every day. Growing the brand’s accessibility and availability within the U.S., this expansion marks the third major…