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The super-rich have a penchant for understated dressing, often opting for simple and elegant styles that don’t scream wealth. This preference for “quiet luxury” or “stealth wealth” is driven by various factors, including psychological reasons, decision fatigue, and the desire…
Skims, the Los Angeles-based underwear, loungewear, and shapewear brand, has recently expanded its wholesale business by opening a dedicated shop inside Saks Fifth Avenue’s New York flagship store. The brand is now available on Saks.com as well. This partnership brings…
Fast fashion e-retailer Shein has recently partnered with the Fashion Institute of Design and Merchandising (FIDM) to launch a scholarship program and design course for students. This collaboration, known as the SHEIN X Project Launchpad, aims to provide aspiring designers…
Azazie, a leading US-based direct-to-consumer bridal and special occasion dress brand, has recently expanded its product offerings to include footwear and bags, aiming to become a one-stop destination for bridal shopping. This strategic move appears to be a smart decision,…
Luxury French fashion house Balmain and water brand Evian have recently unveiled the second phase of their ongoing partnership with the launch of a ready-to-wear capsule collection. This collaboration features 19 pieces, including hooded sweatshirts, shorts, t-shirts, bomber jackets, jeans,…
Banana Republic, a once-iconic fashion retailer, has experienced a decline in quality and sales over the years. The brand’s downfall can be attributed to several factors, including increased competition from fast-fashion retailers, changes in consumer preferences, and an inability to…
Aritzia, a Canadian fashion retailer founded by Brian Hill in 1984, has become a popular destination for on-trend and affordable clothing. The company prides itself on offering “everyday luxury,” this unique category appeals to a wide range of consumers who…
Brands can learn valuable lessons from Lululemon’s failed Mirror acquisition, which resulted in a $443 million loss. The experience highlights the importance of understanding market dynamics, focusing on core competencies, and executing effective marketing strategies. In June 2020, Lululemon acquired…
Revolve, an upscale fashion e-tailer, has recently unveiled its groundbreaking AI-generated billboard campaign called “Best Trip.” This innovative campaign marks the world’s first use of artificial intelligence in creating billboard advertisements. Launched in celebration of Revolve’s 20th anniversary, the campaign…
Lululemon, a popular Canadian athletic apparel retailer, has recently launched its official resale platform called “lululemon Like New,”and it has some great deals up to 50% off retail. This initiative aims to promote sustainability and reduce waste by giving customers…