Serena Williams Joins Nike to Celebrate The Philip H. Knight Campus And a Headquarters Built For Movement
Nike's 400-acre headquarters is renamed to honor co-founder Phil Knight, marking a living expression of the company's roots and bold vision.
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Ace & Tate Opens First Liège Store at Rue Pont d’Île 48, Expanding Into Wallonia
Ace & Tate has expanded further into Belgium with a new store in Liège, strengthening its footprint in the country and marking its first location in Wallonia. The Dutch eyewear brand continues to roll out its direct to consumer model across key European city centres,…
Trail Running Moves to The City HOKA Turns Hangzhou Into a Trail Lifestyle Lab
Step into a world of innovation and community at HOKA's Hangzhou trail, where tech meets tradition and every detail is crafted for the modern runner.
Reformation Takes Over Chicago With Their New Store
Reformation's Chicago stores offer a blend of sustainability and modern design, with tech-enabled fitting rooms and a strong emphasis on eco-friendly practices.
C&A Brasil Launches ACE Its First Dedicated Athleisure Brand With a Debut Store at Shopping Ibirapuera
This store will be a key player in the Brazilian athleisure market, offering specialized products and a unique shopping experience.
Zara Reopens Its Five Story Palazzo Bocconi Flagship in Rome With a Roma Palazzo Bocconi Capsule For Woman And Kids
Explore the Kids collection, which creatively incorporates playful Palazzo Bocconi references through prints, motifs, and color blocking.
Mango Teen Hits Denia Bringing Its Freshest Summer Styles To Spain’s Costa Blanca
Denia becomes the latest destination for Mango Teen, a dedicated category for 11-15-year-olds, highlighting the brand's commitment to local youth culture.
Reformation Lands in Le Marais With a Paris Flagship That Balances L.A. Roots and Parisian Refinement
Step into Ref Le Marais, the first French flagship, and enjoy a curated selection of apparel and accessories that celebrate Parisian style and sustainability.
Magnum Goes Luxe What Small Treats Reveal About Consumers in Crisis
Mass brands are behaving more like luxury houses, and that is not a coincidence. When Magnum stages premium ice cream and smoothie activations in places like Hangzhou while consumers are openly “tightening their belts,” it reveals two powerful shifts at once: the banalisation of luxury and the…
FRAME Opens First European Stores in Cannes and Monaco to Power Global Growth
FRAME has reached a key expansion milestone, opening its first two standalone stores in Europe with new locations in Cannes and Monaco this May. The move strengthens the modern luxury label’s presence on the French Riviera, aligning the brand with some of the region’s most coveted resort and…