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Strategy

Explore retail strategy insights from RETAILBOSS, covering ecommerce, store transformation, omnichannel growth, consumer trends and sustainability.

The Rise of the 'Click and Mortar' shopper

The Rise of the ‘Click and Mortar’ Shopper

A ‘Click and Mortar’ shopper is someone who uses a combination of online and offline channels when making purchases. These shoppers appreciate the convenience and flexibility of being able to research products online, place orders through websites or mobile apps,…

Strategy

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