Category

Strategy

Explore insights and strategies in the Retail Strategy category, focusing on e-commerce advancements, brick-and-mortar transformation, omni-channel integration, consumer behavior analysis, and sustainability initiatives.

What Is Retail Shrinkage?

What Is Retail Shrinkage?

Shrinkage, sometimes referred to as “shrink,” is the loss of inventory between when it arrives at your facility and when it’s sold or used. This issue can be easily overlooked because it tends to occur in small increments over time.…

GlossaryMerchandising
What is Dead Stock

What is Dead Stock?

Dead stock is a common problem for retailers, resulting in excess inventory that takes up valuable warehouse space and affects the company’s bottom line. However, dead stock needn’t be a death sentence for retailers. If you can implement effective strategies,…

GlossaryMerchandising
What is Direct-to-Consumer?

What is Direct-to-Consumer (DTC) Ecommerce?

Direct-to-consumer (DTC) is a sales strategy where manufacturers and consumer packaged goods (CPG) brands sell their products directly to their customers instead of selling them through retailers and wholesalers. Nearly 60% of online shoppers say they will go out of…

DTCGlossary
What Is Brand Equity?

What Is Brand Equity?

In today’s competitive landscape, building a strong brand identity is crucial to the success of any business. Creating a brand that resonates with customers and stands out from the crowd can help a company differentiate itself from its competitors and…

GlossaryMarketing