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Consumer behaviour, cultural shifts and emerging market trends shaping retail, fashion, beauty and shopping. Explore observations on how people discover, choose and engage with brands.
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This report analyzes the “dupe” phenomenon in the fashion industry, specifically identifying the top 10 brands that U.S. consumers most frequently search for affordable alternatives. Unlike the perfume market, where “clones” are often sold by dedicated dupe brands, the fashion…
The luxury fashion landscape in 2025 was defined by a “great reset.” While traditional powerhouses like Gucci (down 26% in 2025) and Burberry (down 17%) struggle with brand fatigue and a cooling Chinese market, a new wave of independent and…
This RB report identifies and ranks the Top 10 Most Viral Products, focusing on items that achieved explosive popularity and cultural relevance through social media platforms, particularly TikTok and Instagram. The list includes a diverse range of categories, from collectibles…
1stDibs is leaning into nostalgia and heritage as its 2025 Luxury ecommerce Trend Report reveals that Y2K dressing, Cowboy Core, and classical glamour are driving how luxury shoppers spend across fashion, jewelry, art, furniture, and handbags. From “Prada heels 2009”…
The fashion landscape of 2025 was defined by a tension between functional minimalism and expressive maximalism. While the “Quiet Luxury” movement continued to anchor the high end market, consumer sentiment shifted toward more niche, identity driven aesthetics such as “Moto…
The menswear landscape of 2025 was characterized by a shift toward “Rugged Luxury” and a sophisticated blending of traditional masculinity with softer, more expressive elements. While the “Quiet Luxury” movement remained a foundational pillar for the market, the year saw…
The United States has become the primary growth engine for the South Korean beauty industry, with the market reaching $2 billion in sales mid-2025, representing a 37% year-over-year increase. This “Second Wave” of K-beauty is characterized by a shift from…
Related reading: Explore our Top 10 Color Trends in Fashion Forecast for 2026. The transition from 2025 to 2026 in fashion color trends marks a significant evolution in consumer sentiment. While 2025 was characterized by a sense of “strategic imagination”…
Related reading: Explore our Top 5 Fashion Color Trend Shifts from 2025 to 2026. The fashion color trends for 2026 is defined by a compelling duality, reflecting a global mood that oscillates between a desire for stability and a craving…
The luxury retail industry is starting a new year in a market landscape that has been reshaped by the economic turbulence and digital transformation of 2025. Now, the most innovative luxury brands are forging ahead with strategies based on experience…
The Y2K aesthetic, characterized by its bold, maximalist, and logo-heavy style, rose rapidly and declined just as quickly between the late 1990s and the early 2010s. The primary reasons for its initial collapse were brand dilution through overexposure, a cultural…