How Fashion’s New Flagships Are Rewriting the Retail Playbook
From Dior’s Milan house to Lefties, Popilush and ALO, fashion’s store growth is increasingly built around distinct formats rather than one repeatable flagship model.
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Trends
Consumer behaviour, cultural shifts and emerging market trends shaping retail, fashion, beauty and shopping. Explore observations on how people discover, choose and engage with brands.
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How Fashion Collabs Are Becoming Audience Strategies
Coach, Baggallini and Church’s show how fashion partnerships are being used to enter culture, reshape positioning and give a campaign a more specific audience.
How Fashion Stores Are Creating Reasons to Return After the Sale
Repair, personalization, resale and consignment are giving fashion stores a reason to stay useful after the original transaction.
Why Fashion Brands Are Launching Into Moments That Already Have an Audience
Fashion brands are timing launches around fashion weeks, sporting events and cultural moments when the right audiences are already gathering.
Why Store Activations Are Becoming the Marketing Campaign
Jacquemus, ICICLE, Louis Vuitton and Moncler show how fashion brands are turning physical space into product presentation, campaign media and brand memory.
The Best Beauty Packaging Comes With Demonstration Built In
Vacation, Bubble, Rhode and Starface show how beauty packaging can guide use, create repeatable rituals and make a product easier to understand before the first application.
The New Edible Beauty Doesn’t Have to Be Eaten
Matcha shows how food and beverage culture is shaping beauty through colour, texture, fragrance and ritual—without creating anything intended to be eaten.
Why Everyone Is Suddenly Calling Everything “Kinda Chic”
The phrase 'kinda chic' has rapidly transformed social media, celebrating ordinary life with style. Its appeal lies in its inclusivity, encouraging individuals to embrace their unique personal expressions.
Whimsymaxxing Is Giving Beauty a Sparkly New Mood
Celebrities like Kylie Jenner are leading the way with bedazzled looks, expanding the trend to beauty products.
When Luxury Brands Split
The data behind two survival strategies in a fracturing global luxury market.
The Top 10 Y2K Brands by Gen Z Popularity
A RetailBoss ranking of the Y2K fashion brands gaining the strongest popularity among Gen Z consumers.