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Consumer behaviour, cultural shifts and emerging market trends shaping retail, fashion, beauty and shopping. Explore observations on how people discover, choose and engage with brands.
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As the holiday shopping season approaches, McAfee’s 2024 Global Holiday Shopping Scams Study sheds light on a concerning trend: AI-powered scams and deepfakes are becoming increasingly prevalent, targeting younger demographics with deceptive tactics. The rise of AI-generated synthetic media, also…
Acubi fashion, an innovative style originating from Korea, is characterized by its minimalist yet avant-garde aesthetic; Acubi effortlessly blends oversized clothing, muted tones, graphic baby tees, and mesh tops to create a refined yet edgy look. It draws inspiration from…
Digital age, e-commerce giants like Shein and Temu have taken the fast-fashion market by storm, but not without significant controversy. In her YouTube video “TEMU Will Ruin Your Life (Scientifically Proven),” Lael Hansen delves into the myriad issues plaguing these…
The fashion industry continues to evolve with dynamic consumer preferences and emerging trends. Among the various categories of apparel, bottoms have sustained significant interest, reflecting versatility and comfort in consumer choices. This blog post delves into the top 6 selling…
As we navigate through 2024, the jewelry market continues demonstrating dynamic trends and consumer preferences. This year, specific jewelry categories have emerged as top sellers, driven by a mix of timeless appeal and modern innovation. The U.S. jewelry market is…
In the e-commerce sector, Amazon.com continues to dominate the U.S. footwear market, generating substantial sales and showcasing the growing reliance on online shopping for footwear. The online share of footwear sales in the U.S. is currently 32.0%, projected to rise…
As of 2024, the online clothing market is experiencing robust growth, particularly in the United States, where revenue from the apparel industry is expected to hit approximately $358 billion. What sells best is crucial for retailers to optimize their product…
As summer 2024 winds down, one phrase has been echoing across social media, fashion scenes, and party playlists: Brat Summer. Originating from British pop star Charli XCX’s hit album “Brat”, released on June 7, this viral trend has redefined the…
The beauty industry continues to evolve, driven by technological advancements and shifting consumer preferences. Beauty eCommerce is at the forefront of these changes, adapting to the demands of a tech-savvy and sustainability-conscious audience. Let’s dive into the most exciting trends…
Fashion eCommerce is constantly evolving, driven by technological advances and consumer behavior shifts. As we move through 2024, several key trends reshape how we shop for and experience fashion online. Here’s a peek into the future of fashion eCommerce! 1.…
The American beauty market is valued at nearly 98 billion US dollars in 2023 and epitomizes robust demand and evolving purchasing habits. The average household’s annual expenditure on cosmetics, perfumes, and bath preparations reached an unprecedented 211.8 U.S. dollars in…