Overview
About Nykaa
Nykaa is India's leading beauty and lifestyle e-commerce platform offering cosmetics, skincare, and wellness products. Founded by Falguni Nayar, it is a dominant player in Indian online beauty retail.
Latest coverage
Nykaa on RetailBoss
What is Nykaa Fashion – Shopping App
Nykaa Fashion, a subsidiary of the renowned beauty and wellness e-commerce platform Nykaa, has been making waves in the Indian fashion industry since its inception in 2018. The brainchild of Falguni Nayar, a former investment banker, and her daughter Adwaita…
Estée Lauder and Nykaa partner on Indian Beauty Brands
Estée Lauder Companies and Nykaa, one of India’s leading omnichannel beauty and lifestyle retailers, have joined forces to launch Beauty & You India, a retail program aimed at supporting the next generation of Indian beauty entrepreneurs. The initiative reflects ELC…
Competitive set
Nykaa Competitors
Brands tracked alongside Nykaa based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
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