Chanel, the iconic French luxury brand, has recently opened its largest store in the United States on the prestigious Rodeo Drive in Beverly Hills, California. The grand opening took place on May 5th, after a decade of planning and three years of construction. This new flagship store is a testament to Chanel’s enduring presence and influence in the world of fashion.
Spanning an impressive 30,000 square feet, the four-floor boutique at 400 North Rodeo Drive is more than double the size of its previous Rodeo Drive location. Designed by renowned architect Peter Marino, the gleaming white cube building features multi-story windows, a Brisbane Box tree, and a lily flower-filled courtyard, allowing the Southern California sun to illuminate the luxurious space.
Upon entering the store, customers are greeted by a stunning pearl-necklace-inspired sculpture titled “Golden Lasso” by Jean-Michel Othoniel, which descends from the third floor nearly to the ground floor in…
the central atrium. The first floor is dedicated to Chanel’s fine jewelry, watches, handbags, accessories, fragrances, and makeup. The second floor houses ready-to-wear collections, while the third floor offers two VIP suites and try-on rooms.
The fourth floor boasts a penthouse complete with a rooftop garden, providing remarkable views of Rodeo Drive. “Golden Lasso” by Jean-Michel Othoniel Chanel first opened on Rodeo Drive in 1985 and has since become synonymous with luxury and elegance.
The opening of this new flagship store coincides with two major pop culture moments for the brand: numerous celebrities wearing Chanel to the Met Gala in New York, and the upcoming cruise collection show in Los Angeles on May 9th.
To celebrate the opening, Chanel is offering boutique exclusives such as limited-edition nail colors, a high-jewelry capsule collection inspired by Hollywood’s Walk of Fame, a Beverly Hills edition white-gold Monsieur timepiece, and limited butterfly-shaped sunglasses…
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