LawNews

Michael Jordan’s Tequila Brand Cincoro Accused of Not Being “100% Agave” After All

A new class action lawsuit is putting the spotlight on celebrity spirits and product labeling, as Cinco Spirits Group LLC faces allegations that its luxury Cincoro tequila, backed by basketball icon Michael Jordan—is not as pure as advertised.

Cincoro’s 2025 Scandal Shakes Up Premium Tequila Market
LawNews

Michael Jordan’s Tequila Brand Cincoro Accused of Not Being “100% Agave” After All

A new class action lawsuit is putting the spotlight on celebrity spirits and product labeling, as Cinco Spirits Group LLC faces allegations that its luxury Cincoro tequila, backed by basketball icon Michael Jordan—is not as pure as advertised. Filed in the Florida federal court, this legal action claims Cincoro was misleading customers by marketing its tequila as “100% agave” while allegedly blending in non-agave alcohols.

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