BeautyEvents

Clarins Uses Paris Fashion Week Dinner to Introduce New Double Serum Eye

The French beauty company paired an invite-only fashion-week event with a product launch, using its Double Serum franchise to connect science-led skincare and cultural visibility.

Published: Oct 10, 2026 3:41 PM

By Jeanel Alvarado

BeautyEvents

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BeautyEvents

Clarins Uses Paris Fashion Week Dinner to Introduce New Double Serum Eye

Image: Groupe Clarins. Photographer credit to verify.

Clarins used a Paris Fashion Week dinner to introduce a new generation of Double Serum Eye, placing a skincare launch in front of fashion, beauty and culture guests rather than treating the event as a standalone party. The French company said it hosted 50 people at KONG in Paris, with managing director Virginie Courtin presenting its direction for the brand.

The setting linked Clarins’ established serum franchise to Paris Fashion Week. Guests included Nara Smith, Kelly Piquet, Brooks Nader, Thylane Blondeau, Alice Taglioni and Camille Lou, according to the company.

A franchise extension, not just an event The new Double Serum Eye combines two serums in one treatment, with six plant extracts and five active molecules including organic marjoram and turmeric, according to Clarins’ official product page. The U.S. site lists a 0.7-ounce format at $86; local pricing and availability can differ.

The product extends Double Serum’s two phase positioning into the eye category. Clarins framed the evening around longevity and its science led skincare message. Those are brand claims, not independent evidence that the treatment outperforms competing eye products.

The established Double Serum name gives the new eye treatment a recognizable franchise context. Why Fashion Week was a useful stage The dinner offered a controlled setting to introduce the product, explain the franchise and place Clarins in a fashion week conversation…

Guests at the Clarins Paris Fashion Week dinner

Double Serum Eye and Double Serum on display at the Clarins dinner

Three guests seated at the Clarins Fashion Week dinner

Clarins-branded dining room at KONG in Paris

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