Coty Secures 40-Year Marc Jacobs Beauty License

The November 4 announcement follows the 2026 return of Marc Jacobs Beauty under Coty. The makeup range is available in hundreds of Sephora stores across the U.S., U.K., Australia and Canada, as well as online. Coty said the range’s retail sales are exceeding its targets. It ranks among Sephora’s top 20 makeup brands in the U.K.

and Australia/New Zealand, while its eyeliner and eyeshadow rank in the top five at Sephora U.S., according to the company. The relationship began in 2003 and produced fragrance lines including Daisy, Perfect and Daisy Wild. Coty expanded the license to include beauty in 2023.

The longer agreement gives Coty more certainty around a core Prestige brand as it plans further market expansion and a broader cosmetics offering. It also connects the established fragrance business with the relaunched makeup range, rather than treating the renewal as a fragrance-only deal.