Crate & Barrel has introduced its innovative flagship store in New York City’s Flatiron district, marking a significant milestone as the brand’s first immersive design store. This new retail haven offers a unique shopping experience where customers can explore Crate & Barrel’s comprehensive home design offerings amidst a backdrop of custom-tailored experiences and exceptional customer service.
Nestled in the heart of New York’s esteemed retail and design quarter, the expansive 23,000-square-foot store spans two levels and has been thoughtfully restored by Crate & Barrel‘s own architecture and design team. Their mission was to retain much of the historical essence of the building, which dates back to 1868 and was once celebrated as New York’s Palace of Trade. The store’s design features a striking volcanic ash tile wall, a tribute to the vibrant spirit and ongoing evolution of the city.
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“This historic building embodies Crate & Barrel, blending classic and timeless design with a modern vision for a true flagship experience that feels right at home in the heart of New York City,” says Sebastian Brauer, Senior Vice President of Product Design, Visual Crate & Barrel. “We preserved the original neoclassical columns, brought in natural light with a modern staircase and a custom tile wall, and included special shopping features like our most expansive whiteware wall, a curated botanical shop with a layer of local artisan goods, a designated Crate & Kids shop and two state of the art design areas to help customers select product to fit their homes.”
Crate & Barrel’s new flagship store in New York City’s Flatiron district offers a unique shopping experience tailored to the vibrant spirit of the city. This location showcases a selection of popular home items and exclusive artisan products, including Smithey Cookware, Jono Pandolfi dinnerware, and Apotheke, reflecting the local creative scene. These professionals are highly trained and ready to tackle projects of any scale within the city. They offer personalized service by visiting customers’ homes or through virtual consultations, utilizing advanced floor planning tools to bring design visions to fruition.
Alicia Waters, Brand President of Crate & Barrel and Crate & Kids, emphasizes “Our customers are prioritizing functionality, ease and personal style in their homes in all projects, from refreshing a small space to a full home renovation,” said Waters. “Crate & Barrel Design Desk professionals merge our customers’ vision with our latest technology to bring their vision from concept to reality.”