David Yurman Opens Reimagined Rodeo Drive Flagship in Beverly Hills

The project updates a long-established address in the jeweler’s retail network. David Yurman first opened a Rodeo Drive flagship in 2006, according to its company timeline, giving the Beverly Hills location a 20-year history ahead of the latest redesign.

The storefront combines textured glass with reflective gold material that changes in appearance as daylight moves across it. Inside, glass jewelry cases sit on sculptural stone counters, with paintings and sculpture positioned alongside the merchandise.

A cast-glass partition bearing the brand’s Cable motif separates the private client salon from the main boutique. Tognon’s design draws on David and Sybil Yurman’s artwork as well as their jewelry.

Structural elements frame materials in a reference to gemstone settings, while stone finishes and Italian fabrics provide contrasting surfaces throughout the space. California’s landscape also informs the sandy colors and natural materials…