Dr. Martens Names Katie Morton Its First Global Customer Director

Morton brings more than two decades of experience in consumer, omnichannel and business transformation across fashion, luxury and retail, according to the company. The appointment places that combination of customer and commercial experience within a newly established global position.

Chief Brand Officer Carla Murphy described Morton as having an ‘outstanding track record’ in helping major brands understand and serve their consumers. Murphy linked her arrival with recent appointments across Dr.

Martens’ product and brand leadership teams, positioning the changes as complementary parts of its approach to customer relationships. The distinction is the role itself: this is the first time Dr. Martens has named a Global Customer Director.

Alongside product design and brand expression, the appointment gives customer understanding a more explicit place in the company’s leadership structure. Morton’s background spans both consumer insight and omnichannel transformation…