Dr. Martens Names Lee Justin Seungoh General Manager for South Korea

The company says Seungoh brings more than 20 years of experience spanning Nespresso, Samsung and Unilever. His background covers brand strategy, marketing and consumer engagement. Local leadership for a global brand In its announcement, Dr.

Martens said the appointment would build on the South Korean team’s existing work and strengthen its connection with consumers. That positions the general-manager role around local execution of the brand rather than a newly announced market entry. The appointment also adds regional leadership capacity as Dr.

Martens rolls out its broader “With Bouncing Soles” brand platform and updated ecommerce experience. Those global initiatives provide context, but the company has not linked this hire to a specific South Korea expansion timetable.