Maison Alaïa has officially opened its first boutique in Thailand, a minimalist, sculptural space at Central Embassy in Bangkok that extends the Parisian house’s growing footprint across Asia.

Alaïa’s first step into Thailand

Maison Alaïa’s new boutique is located inside Central Embassy in Bangkok, one of the city’s most upscale retail destinations, marking the brand’s first directly operated store in Thailand. The opening strengthens Alaïa’s retail presence in Asia, positioning the house closer to luxury consumers across Southeast Asia.

The store is part of Richemont’s broader strategy to develop its maisons in high-growth luxury hubs, with Bangkok emerging as a key gateway for regional tourism and high-spending local clients.

A Halleroed designed architectural statement

Conceived by Swedish architecture studio Halleroed, the boutique reinterprets Alaïa’s design language through a choreography of curves and organic lines. Walls transition into sweeping, continuous gestures and expansive marble surfaces, creating a fluid spatial experience that…