Elemis to Join PAI Partners as L’Occitane Agrees to Sell Skincare Brand

The United States now contributes about half of Elemis’ net sales. Nearly half of the brand’s sales are online, through its own platform and digital partners. That gives PAI an established American and online business to expand, alongside beauty retailers, spas and travel retail.

L’Occitane said net sales nearly doubled during its seven years of ownership. When the group announced the acquisition in 2019, it described the transaction as its largest since listing and a step toward building a broader beauty portfolio.

At that time, the group emphasized using its geographic reach to take Elemis into additional markets, particularly Asia Pacific. PAI’s stated priorities include further growth in the U.S., selected international markets and premium retail channels, alongside investment in the core range and new products.

The emphasis combines distribution expansion with continued development of an existing skincare business rather than a newly created brand. Financial terms were not disclosed. Closing is expected in the first quarter of 2027, subject to regulatory approvals and other conditions.